Answer two essential questions
A survey about the reputation enables above all to measure the efficiency of the communication policy and the actions taken to improve the visibility of the company. It also allows the detection of any possible areas of poor reputation amongst certain segments of prospects.
The survey about company image is usually associated with the reputation survey and gives an overall view of the way in which the company or the product are perceived by those answering the questions who know them well, and also in comparison with their competitors. Our experience shows in fact that the image desired by the company is not always in tune with the market perception, a gap which can be dangerous or negative for the company.
Preparation of the survey
The field and administration of the survey
Analysis of the results and their return
We appreciate working with Kheolia for their reactivity, their professionalism and the quality of the service offered.
In the context of international enquiries, all the co-ordination multi-country and multi-lingual aspects went very smoothly. The final analysis of the quantitative surveys were convincing.
Deputy Marketing Manager, Sopexa