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Observation of the competition

Some tools to :

  • Know how to position yourself in comparison to the competitors
  • Define a strategy and action plans adapted to the competitive world
  • Get a global view of the market so as to best adapt one’s offer

Knowing the competition and the market in which the company is developing orientates its strategic choices and determines its marketing action plan.
In the ad hoc approach, Kheolia analyses together with its clients the elements which give food for thought in terms of identification of the competitors, analysis of the strengths/weaknesses, and positioning strategies adopted…

The key stages

The preparation of the survey

  • A thorough understanding of the purpose of the survey
  • Advice about the choice of methodology and adaptation to the context : observation (link with the observation page) qualitative surveys with the target (link with the focus group page) measuring of the quantitative image (link with the page image/reputation survey)

Analysis of the results

  • Particular attention is given to the graphical presentation of the results in order to obtain directly operational use of the data
Kheolia has made a commitment to Esomar

Respectful of the ethical code in favour of good practices and consumer protection, Kheolia Institute has joined Esomar, the association for survey professionals which now has a worldwide coverage.


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