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Location surveys

Some tools to :

  • Evaluate a location and its potential turnover
  • Analyse a zone in relation to the type of clientele
  • Develop marketing actions which are adapted to the clientele of the location of the sales outlet

The choice of the location of a sales outlet is often made for financial reasons. A location study is a very important tool in the choice of the location and thereafter in the designing of the marketing actions depending on the type of product and/or service offered to the targeted clientele.

The key stages

  • Analysis of the trading area of the shop
  • Observation of the competition in the given area
  • Definition of the opportunities for growth

Kheolia’s competitive edge

At the end of the survey, you will have a real decision making tool, in the form of a chart, with graphics and maps.

Kheolia has made a commitment to Esomar

Respectful of the ethical code in favour of good practices and consumer protection, Kheolia Institute has joined Esomar, the association for survey professionals which now has a worldwide coverage.


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