Advertising pre & post tests
Tools in order to :
- Reliably measure the potential of a communication campaign (as a pre-test)
- Ensure that there is a spontaneous association between a campaign and the company making it (pre and post test)
- Ensure exposure to the communication and that the message is understood. (as a post-test)
Kheolia has perfected a quantitative on-line survey tool for advertising pre and post tests. This is a method which enables the comparison of the people interviewed with the visual aspect of the campaign, the films or the audio messages, and defines their value as communication tools (attractiveness, incentive giving value, image produced…)
Fast and competitive in terms of price, this method gives the opportunity to show the visual/sonic elements developed for the media plan target, whilst guaranteeing the homogeneity of the samples.
Kheolia’s competitive edge
- A highly targeted sample for a reliable and operational result
- For the pre-tests, matching samples for the monadic questionnaires
- For the post-tests, samples created based on media use habits. Each individual questioned is attributed a probability of exposure to the campaign.
- This analysis underlines the differences between in indicators depending on the degree of exposure of the populations.